While recent years have been good, Turkish Airlines has had its share of difficulties. The airline reported a gross annual revenue that was more than 4 billion dollars US in 2010 alone. Yet throughout the 70s and 80s, Turkish Airlines was renowned for poor service standards and consistent flight delays.
There were also seven accidents reported in the years from 1974 to 1983, as well as multiple serious events. The highest levels of government intervened to turn around the fortunes of the airline throughout the late 80s to give it a brighter future. Since the beginning of the new century, Turkish Airlines has seen a consistent rise in profits and popularity, which indicates a positive future is really on the horizon.
There seems to be an increase in passenger flow especially among expatriates. Once they pick good national moving services to relocate, then their next move is to estimate relocation expenses, and select Turkish Airlines as their carrier of choice.
It can’t be denied that Turkish Airlines does not see the value in utilizing marketing and brand recognition programs. As a matter of fact, they know how to wisely select the brands and the markets that will be affected. For example, American basketball and the airline’s contract with all-star US basketball player Kobe Bryant. Complete with an humorous component, Kobe Bryant did a commercial for Turkish Airlines in February, 2011. Most recently, Caroline Wozniacki has also become a member of this list. She will help in selling the airlines’ Business Class service to the tennis fans in Europe. In late 2010, Turkish Airlines inked a most interesting marketing deal with the world’s number one ranked women’s tennis player, Caroline Wozniacki.
This indicated a strong international branding effort by the airline’s marketing team. The plan is to have Miss Wozniacki representing the airline’s Business Class Service. The targeted audience for this representation is intended to be European tennis fans who will immediately recognize and relate to the women’s number one ranked tennis player. Through the duration of her three year contract, she is slated to appear at public relations events as well as commercials for the airline.
This is wonderful news for Miles and Smiles members, which just means making things easier via the blend of technology and innovation. With the help of messaging applications, these reward program members have the ability to get account updates by using this technology. The main purpose of this service is to inform the members about their accrued mileage. This is essential info because it can affect a members benefits as well as the needed level requirements. The key purpose of this is to give the customers timely info in relation to their accounts so that they can utilize their benefits to their fullest. Turkish Airlines has been around for quite a while, but their first years were marked by many issues. It isn’t surprising because airlines face many problems that need to be dealt with. There have been a wide range of modifications implemented in this airline at all levels. They have learned their lessons well, though, and have come out on top as a powerful company that is capable of adapting. Some of the exciting changes and events taking place at Turkish Airlines have been presented here.